NYC Commercial Video Production

Naitove Productions is a New York City commercial video production company led by director and director of photography Cooper Naitove. We make commercial films, branded documentaries and automotive and lifestyle content for brands, agencies and private clients, with still photography shot in-house so every asset shares one visual language.

Commercial video production services in New York City

  • Commercial and brand films: campaign films and brand stories that make people forget they are being advertised to
  • Branded documentary: interview-driven storytelling for companies, products and people
  • Short-form social video: cutdowns and social content built from the same shoot
  • Automotive video and photography: launch films, rally coverage, collector shoots and car campaigns
  • Corporate and product films: clear, well-lit films for companies of any size
  • Brand and lifestyle photography: editorial-grade stills for campaigns and websites

From concept to delivery

Pre-production. Concept development, scriptwriting, storyboards, casting, location sourcing and production planning, whether we are building an idea from scratch or executing an agency-led creative.

Production. Director- and DP-led shoots with lean, mobile crews, in a Manhattan studio, on location around New York, or anywhere the story takes us.

Post-production. Editing, color, sound design and revisions, delivered in the formats your campaign needs.

A commercial director and DP in NYC

Cooper Naitove directs and shoots, so one creative owns both the story and the image. That keeps productions lean and the look consistent from the first frame to the final cut.

Recent commercial video work

Watch the show reel, or browse automotive and editorial photography.

What does commercial video production cost in New York City?

Cost depends on shoot days, travel, crew, gear and post-production. These are real budgets from our recent projects:

  • One-day, guerrilla-style shoot: Scram City came in under $6,000
  • Two-day international shoot: the HWA EVO launch film had an all-in budget of around $25,000, including travel, translation and gear, for a two-day shoot in Germany and a month of post-production
  • Three-day, multi-location shoot: Bring a Trailer Success Stories stayed under $30,000 for three days of shooting and travel across California
  • One-day corporate film with two months of pre-production: the Cresilon Vetigel film was roughly $30,000 all in

Smart gear planning, local crews and efficient production days keep budgets down. Tell us about your project for a proposal tailored to your scope.

Based in New York, shooting anywhere

We are based in New York City and work globally, from a studio in Manhattan to a racetrack in California to a remote shoot overseas. We work with agencies, established brands, startups, automotive collectors and private clients.

Common questions

How much does a commercial video cost? Our recent projects ranged from under $6,000 for a one-day shoot to roughly $30,000 for multi-day productions with travel. See the budget examples above, and contact us for a proposal based on your scope.

How long does production take? Standard still photography projects are generally delivered within 5 to 10 business days. Video timelines depend on editing complexity, color, sound design and revisions, and accelerated delivery is available on request.

How does booking work? After we discuss scope and deliverables, we send a proposal covering budget, timeline and production needs. Once it is approved, a signed agreement and deposit secure your dates.

Do you handle photo and video together? Yes. We produce still and motion content in-house, which keeps the visual language consistent across every asset. More answers are on our FAQ page.

Start your NYC video project

Tell us about your project through our contact page or call (914) 525-6021.